Custom Framing Made Simple

Custom Framing Made Simple

A better way to frame the things you love.

Our History

A $20 poster in a $300 frame? Our founder, Seth, knew it was time to innovate framing. is the antidote to frustrating, anxiety-inducing, time-wasting frame shopping of the past. Simple, straightforward, and fairly priced, we are here to help give people a practical option for framing – and all without ever leaving your home.

Our Factory

Building a state-of-the-art factory for our frames to be crafted in was at the top of our priority list. To help our skilled craftsmen do their job right, we filled it with the best frame manufacturing equipment in the world. Located right over the 59th Street Bridge just across the East River from Manhattan in Long Island City, our factory doesn’t have an expensive storefront, which helps us save money and keep our costs down, passing along that savings to you, our customer.

Our Mission

A frame is never just a frame. For us, it’s an opportunity to highlight skill, quality, and craftsmanship. We employ traditional techniques and contemporary ideas. Every single frame we create is made from scratch, by hand, and by a real person. Our mission is to innovate the outdated framing world by creating beautiful frames worthy of the memories they hold – and to do it all in a way that is accessible, enjoyable, and easy for our customers.

Our Materials

Each of our frames is crafted with the finest materials we can get our hands on. We source our moulding from some of the finest manufactures in North America. Our acrylic and glass all offer superior UV protection to preserve your art. Our printers and papers are the “crème de la crème” in the industry. We even color correct every single file that passes though our shop. When finished, you’ll wonder why you ever paid so much money for a subpar print or frame before. We guarantee you’ll love your frame, or your money back.